A brand that truly stood out while working in alcohol advertising at Southern Glazer’s was Jägermeister. Originating in 1878 in Germany, Jäger has an extremely interesting and historic aesthetic. Keeping up to date with the times they have blended their traditional elements such as the deer head, Cross and blackletter type with more minimalist san-serif text and simple geometric elements in their advertising to put out a timeless look that closely matches the flavor of their product.
It was this beautiful mix I sought to capture in my designs, showcasing the lovely bottle amongst more modern elements for a variety of markets, events and seasons.
Marrying a soft yellow to the orange and brown of the bottle made for a relaxing, warm and welcoming aesthetic.
A strange prompt from the client in the form of this tagline made for an elegant ad I was pleasantly surprised to see work for Jäger.
The green and orange palette Jäger already uses loaned itself to my favorite holiday effortlessly. The pumpkin iconography fits like a glove.
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