Riflecraft Ltd. (UK)

Some older work from my time at Riflecraft Ltd. back in the UK, but it gives some context to my wider experience in the firearms industry beyond just my work in the US.

Prior to my move stateside, I had a great opportunity to work with all sorts of high ticket and unique items at Riflecraft. My employer built suppressors, built precision rifles for military and civilian sales and was usually first in line for the more unusual needs of the British firearms market. I worked for the store on all things marketing, from updating the logo to a vector illustration, product and class photography work and general digital sales collateral.

Riflecraft not only sold outdoor shooting and hunting products as well as gun smithing services, but also ran extensive training events. One such event, taught by the owner and my boss at the time, a former British Army sniper, was long range shooting.

The class had never been professionally shot before and so I was tasked with showcasing what a range day looked like learning this challenging skill.

  • Role Graphic Designer / Photographer
  • Date 2017

The classic RifleCraft Ltd. logo, featuring Accuracy international rifles which we built in-house. I redrew and vectorized this for the first time since they began using this design for ease of use going forward.

The following are photos used to showcase the long range shooting course taught by my boss, a former British Army Sniper who taught this class on a local Army range. I was the first to properly photograph the course and document it to help advertise future classes.

The showroom, featuring firearms most wouldn't imagine you can get in the UK.

A product shot for social media.

Some shots of a custom rifle in progress from the workshop.