My current primary duty at Galco Holsters is putting together digital material to promote Galco’s weekly sale. This involves putting together graphics for the main company website, all social media platforms including story posts and the email campaign.

This could involve planning and photographing a flat lay setup or a shoot with a model in the theme of the current sale, or reworking existing assets and images. Either way, brand guidelines need to be followed, image selection is crucial and making sure the ad will land with our customer base and be understood by them are all essential considerations.

Some sales come with more creative freedom than others, but whether it’s a wide open brief or a very precise request, I do my best to keep the end user in mind when it comes to showing products actually being used as much as possible and in realistic situations.