One of the many diverse household name brands I got to work with during my time at Southern Glazer’s was Absolut Vodka. I’ve actually had experience working with the brand dating back to my college work in the UK, so to design ads for the Arizona market place with a brand I admire and am familiar with was an ‘absolut’ pleasure.

I looked back to their original ad work featuring the bottle as a clean, bold centerpiece with the bold type to accompany it, minimizing clutter and focusing on making the product itself really pop off the page. A few modern twists and plenty of color to allow the white bottles to cut a strong silhouette and the product sells itself.